eNews
Andhrajyothi, the Leading Telugu Publisher in India Signs Strategic Multi-Year Partnership Agreement with Taboola
Mumbai – Taboola, the world’s leading discovery platform, today announcedan exclusive partnership withAndhrajyothi, the leading Telugu-language publisher with over 100 million page views reaching Telugu readers across India and the US. The partnership will see Andhrajyothi using Taboola’s discovery platform on mobile and web to maximize traffic and increase user engagement.
Andhrajyothi will also use Taboola Newsroom, which provides editorial teams with actionable insights and data about content performance in real time, as well as unique insights on trending topics from Taboola’s publisher network.
"The local and global reach of Andhrajyothi, of about 100 million page views per month, allows us to reach users in their native language, spoken by roughly 80 million people," says Koganti Bhanu Prakash, Director of Andhrajyothi. “To continue putting out high-quality regional journalism, we count on Taboola as a key discovery partner to continue to grow monetization, audience, and engagement".
“We are excited to partner with Andhrajyothi, and work together to drive growth around user engagement, revenue and audience,” said Adam Singolda, CEO and Founder at Taboola.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
