ITV News
Prasanna Raghav returns to Zee Media as business head for new initiatives
Seasoned media strategist to lead new ventures and content led business models.
MUMBAI: In the ever shifting newsroom of media careers, some bylines find their way back home. Prasanna Raghav is set to return to Zee Media Corporation Limited as business head for new initiatives, bringing with him extensive experience in branded content, communication strategy and content led business models. Raghav’s role will focus on exploring new growth opportunities while building content driven business strategies that bridge traditional media strengths with emerging formats and platforms.
A seasoned media professional, Raghav has previously worked within the Zee ecosystem, serving as senior vice president and head of branded content at Zee Entertainment Enterprises Limited. Before that, he was vice president and zonal head at innovation studio at Zee Media Corporation Limited, where he worked on developing content led brand integrations and strategic storytelling initiatives.
His career spans both editorial and strategic leadership roles across several prominent media organisations. Raghav has previously been associated with Associated Broadcasting Co. Pvt Ltd, which operates TV9, as well as leading newsrooms such as The Times of India, The Indian Express and Hindustan Times. He has also worked with Bennett Coleman & Co. Ltd., the publisher of The Times of India.
With experience across print, television and branded storytelling, Raghav’s return signals Zee Media’s continued push to build new business verticals rooted in content innovation and evolving audience engagement models.
ITV News
Hyundai delivers massive campaign for ICC Men’s T20 World Cup 2026
Innocean India drives 253 million reach and over 856 million engagements for the brand.
MUMBAI: Hyundai has played a perfect innings during the ICC Men’s T20 World Cup 2026 scoring big both on and off the field. Innocean India, Hyundai Motor Company’s master agency for its global ICC partnership, executed a high-impact integrated campaign that reached 253 million unique users across social media platforms and generated over 856 million engagements.
Anchored in the powerful platform ‘Deewane India ka Deewana Humsafar’, the campaign celebrated the passionate connection between cricket fans, the tournament, and Hyundai under the theme of ‘Deewanapan’. It successfully translated the global partnership into a deeply local and immersive experience through broadcast, stadium presence, on-ground activations, and digital engagement.
Hyundai maintained a dominant on-ground presence with integrations during coin tosses, team dugouts, team buses, and in-stadium car displays. High-frequency visibility was achieved through stumps, pitch mats, LED perimeter boards, replay screens, and sight screens.
Beyond visibility, the campaign created real access and participation. Key experiences included Trophy Walkouts, mid-innings pitch inspections, “Beyond the Boundary” hospitality, and an exclusive net session with ICC legend Robin Uthappa. The nationwide Hyundai Trophy Connect initiative took the trophy across cities for fan engagements, while a performance-driven test drive programme generated over 16,500 test drives and 61,000 enquiries. The “Sabse Bada Deewana” contest gave lucky fans once-in-a-lifetime access to the final.
The campaign delivered strong measurable impact: 132 million TV reach, 800 million CTV impressions, and 845 million+ digital views.
Hyundai Motor India Ltd., head of marketing Virat Khullar said, “Cricket has unmatched emotional resonance in India. We focused on going beyond visibility to create meaningful moments of participation and access for fans.”
Innocean India, Jaeho Yoo, CEO & MD of added: “By integrating presence, participation, and real-time engagement, we created a cohesive narrative that became part of how fans experienced the tournament.”
Executed through Innocean India’s Unified Marketing OS, the campaign seamlessly blended strategy, creative, digital, content, and on-ground experiences into one powerful ecosystem.
When cricket fever sweeps the nation, Hyundai didn’t just sponsor the World Cup, it became a passionate Deewana alongside millions of fans, delivering both scale and memorable brand moments. A masterclass in turning a global partnership into a truly Indian celebration.
