ITV News
India’s e-commerce set to hit $250 billion by 2030
Google-Deloitte report highlights shift to AI-powered, creator-driven shopping.
MUMBAI: India’s online shopping spree is about to go from impressive to unstoppable because when 150 million new digital shoppers join the party and Gen Z starts calling the shots, even the most ambitious targets start looking modest. According to the new Google and Deloitte report titled The $250 Billion Commerce Frontier, India’s e-commerce market is projected to nearly triple from $90 billion today to $250 billion by 2030. This explosive growth will be driven by four key forces Inspired, Intelligent, Instant, and Immersive which together are expected to add $100 billion to the sector.
The report highlights a major shift from basic infrastructure access to “unified value”, where the traditional linear shopping funnel gives way to an always-on cycle of discovery, validation, and instant gratification. A 220-million-strong Gen Z cohort is set to command 45 per cent of online spend, pushing brands towards AI-powered, personalised experiences.
Google India, managing director for connected consumer commerce Roma Datta Chobey said, “Consumers today demand experiences inspired by storytelling, powered by AI and immersive technologies, and anchored by instant fulfilment.” She highlighted Google’s tools such as virtual try-on, AI Mode in Search, and the Gemini app as key enablers in this evolution.
Deloitte, partner & consumer industry leader – South Asia Anand Ramanathan, at noted that India’s e-commerce is entering a phase of “algorithmic intimacy”, where demand is not just predicted but synthesised in real time through generative commerce and curation-as-a-service.
Key forces shaping the future
- Creators as commerce engines: By 2030, creators are expected to influence 30 plus of total retail spend, with one in ten online purchases coming directly from creator storefronts. Live Commerce alone is projected to become an $8 billion sector, particularly strong in Tier 2 plus markets where creators will onboard 60 million first-time buyers. YouTube has strengthened this trend by onboarding Tira (Reliance Retail’s beauty platform) and expanding its Shopping Affiliate Program.
- Quick commerce goes mainstream: The sector is maturing into a $50 billion powerhouse, with its shopper base doubling to 70 million. Tier 2 plus cities will drive 30 plus of the market, while non-food categories like Beauty, Fashion and Electronics will account for 45 plus of spend. Hybrid models integrating offline inventory could unlock an additional $20 billion opportunity.
- AI as profitability booster: Artificial intelligence is expected to deliver a 30–35 per cent boost in retail profitability through hyper-personalisation and operational efficiency. Google’s latest updates in Gemini, AI Mode, and Circle to Search aim to make shopping more conversational and seamless.
- Immersive tech drives uplift: 89 per cent of shoppers want a fluid journey with a single cart across online and offline. AR and virtual try-on features are already proving powerful, with 1 in 3 Indian shoppers preferring virtual trials and half of them significantly increasing their spend.
The report, produced in collaboration with Kantar, offers a clear roadmap for brands, platforms and retailers to thrive in India’s next phase of digital commerce, one defined by intelligence, speed, creativity and immersion.
From scrolling to buying in seconds, India’s shoppers are ready for the future. The only question now is how fast brands can keep up with the pace.
ITV News
Hyundai delivers massive campaign for ICC Men’s T20 World Cup 2026
Innocean India drives 253 million reach and over 856 million engagements for the brand.
MUMBAI: Hyundai has played a perfect innings during the ICC Men’s T20 World Cup 2026 scoring big both on and off the field. Innocean India, Hyundai Motor Company’s master agency for its global ICC partnership, executed a high-impact integrated campaign that reached 253 million unique users across social media platforms and generated over 856 million engagements.
Anchored in the powerful platform ‘Deewane India ka Deewana Humsafar’, the campaign celebrated the passionate connection between cricket fans, the tournament, and Hyundai under the theme of ‘Deewanapan’. It successfully translated the global partnership into a deeply local and immersive experience through broadcast, stadium presence, on-ground activations, and digital engagement.
Hyundai maintained a dominant on-ground presence with integrations during coin tosses, team dugouts, team buses, and in-stadium car displays. High-frequency visibility was achieved through stumps, pitch mats, LED perimeter boards, replay screens, and sight screens.
Beyond visibility, the campaign created real access and participation. Key experiences included Trophy Walkouts, mid-innings pitch inspections, “Beyond the Boundary” hospitality, and an exclusive net session with ICC legend Robin Uthappa. The nationwide Hyundai Trophy Connect initiative took the trophy across cities for fan engagements, while a performance-driven test drive programme generated over 16,500 test drives and 61,000 enquiries. The “Sabse Bada Deewana” contest gave lucky fans once-in-a-lifetime access to the final.
The campaign delivered strong measurable impact: 132 million TV reach, 800 million CTV impressions, and 845 million+ digital views.
Hyundai Motor India Ltd., head of marketing Virat Khullar said, “Cricket has unmatched emotional resonance in India. We focused on going beyond visibility to create meaningful moments of participation and access for fans.”
Innocean India, Jaeho Yoo, CEO & MD of added: “By integrating presence, participation, and real-time engagement, we created a cohesive narrative that became part of how fans experienced the tournament.”
Executed through Innocean India’s Unified Marketing OS, the campaign seamlessly blended strategy, creative, digital, content, and on-ground experiences into one powerful ecosystem.
When cricket fever sweeps the nation, Hyundai didn’t just sponsor the World Cup, it became a passionate Deewana alongside millions of fans, delivering both scale and memorable brand moments. A masterclass in turning a global partnership into a truly Indian celebration.
