ITV News
Indē wild enters US market with Sephora retail partnership
MUMBAI: From Ayurvedic oils to American aisles, Indian beauty is having a global glow up. Beauty brand Indē wild has officially entered the United States market through a retail partnership with global beauty retailer Sephora, marking a significant milestone for the Indian founded brand as it expands into one of the world’s most competitive beauty markets.
The brand debuted on Sephora’s US website on March 3, 2026 and will roll out across 178 select Sephora stores across the United States starting March 13, 2026. The move positions Indē wild as one of the first homegrown Indian beauty brands conceptualised and scaled in India to enter Sephora’s US retail ecosystem.
Founded by entrepreneur and influencer Diipa Büller-Khosla, the brand is built around the philosophy of “Ayurvedistry”, a concept that blends traditional Ayurvedic ingredients with modern cosmetic science.
The US launch will introduce a curated range of skincare and haircare products inspired by Indian beauty rituals. These include the Champi Pre Wash Treatment Hair Oil, Champi Bond Repair Shampoo and Conditioner, Moonlight Scalp Serum, Sunset Restore Bakuchiol Serum, Sunrise Glow 15 percent Vitamin C Complex Serum, Luminary Eye Concentrate and the Dewy Lip Treatment.
While Sephora has previously featured South Asian inspired beauty brands such as Kulfi Beauty, Ranavat and Fable and Mane, indē wild’s entry marks a milestone as one of the first brands rooted directly in traditional Indian beauty rituals and formulations to debut within Sephora’s US retail network.
The expansion also comes amid growing international interest in Ayurvedic beauty. Industry estimates project the global Ayurvedic cosmetics market to grow from 1.83 billion dollars in 2025 to 2.09 billion dollars by the end of 2026, representing a 14.5 percent compound annual growth rate.
“Sephora US marks a defining chapter in indē wild’s evolution from a digitally native community to a global prestige beauty brand,” said Büller-Khosla. “From day one we believed Ayurvedic wisdom and clinical science could coexist in a way that feels both elevated and accessible.”
The US debut builds on the brand’s earlier retail expansion into United Kingdom, where Indē wild launched in Sephora UK in September 2024 and recorded a 677 percent quarter on quarter growth.
Investors are also betting on the brand’s cross market potential. Unilever Ventures partner Rachel Harris noted that the United States and India remain two of the most influential beauty markets globally.
Since launching direct to consumer in 2021, indē wild has built a growing international customer base and reached approximately 12 million dollars in annual recurring revenue in 2025. The company has also secured a 5 million dollar investment led by Unilever Ventures, alongside Sogal Ventures and True Global Ventures, to strengthen its global expansion.
With the Sephora US rollout underway, the brand expects global annual recurring revenue to reach around 20 million dollars by the end of 2026, signalling the increasing global momentum of modern Indian beauty brands.
ITV News
Voltas launches Zest AI AC range with new campaign
Digital-first push spotlights AI cooling, geofencing and energy optimisation.
MUMBAI: When it comes to comfort, Voltas is betting that knowing you beats just cooling you. Voltas, part of the Tata Group, has unveiled its latest campaign, “AC Jo India Ko Samjhe”, introducing the new Voltas Zest AI AC range with a clear tilt towards younger, digitally native consumers. Conceptualised by Schbang, the campaign leans on slice-of-life storytelling, pairing technology with emotion. It features Neetu Kapoor and Ranbir Kapoor, using their real-life mother-son dynamic to draw a parallel between artificial intelligence and instinctive human understanding.
The films play on a simple insight: while AI may know everything, no one quite understands you like family does. That idea becomes the hook to showcase the product’s core features without turning the narrative into a hard sell.
At the centre is the Voltas Zest AI AC range, equipped with AI Adaptive Cooling, Energy Manager Mode and Geofencing. The system is designed to learn user behaviour, anticipate cooling needs and optimise energy consumption positioning smart cooling as a baseline expectation rather than a premium upgrade.
The rollout is digital-first, with a strong focus on platform consistency and storytelling-led engagement. The approach reflects a broader shift in how appliance brands are speaking to younger audiences less spec sheet, more story arc.
Voltas chief marketing officer Pragya Bijalwann said the focus is on delivering comfort that feels intuitive and personalised. Meanwhile, Schbang’s leadership underscored that the campaign’s creative direction stemmed from a simple truth: technology resonates best when it feels human.
By blending familiarity with functionality, Voltas is not just pitching a smarter AC, it’s pitching a smarter relationship with the everyday.
