Brands
Diipa Büller-Khosla reunites India’s supermodels for Inde Wild’s new haircare launch
MUMBAI: When heritage meets high science, the result can be strikingly beautiful. Inde wild, the Ayurvedistry-driven beauty brand founded by Diipa Büller-Khosla, has unveiled its latest innovation, the Champi bond repair duo, a next-generation shampoo and conditioner that fuse Ayurveda and biotechnology for advanced bond repair.
In a nod to Indian beauty’s golden era, the campaign reunites Carol Gracias, Lisa Haydon, Ujjwala Raut and Indrani Dasgupta: supermodels who once defined the country’s fashion landscape, alongside Büller-Khosla herself. The visuals celebrate resilience, grace, and timeless Indian beauty.
Building on the viral success of its Champi Oil, the new Duo harnesses 21 Ayurvedic super herbs such as bhringraj, amla and brahmi, combined with biotech actives including fiberhance, sani scalp, xylishine and ceramides. The result: a lightweight formula designed to rebuild broken bonds, smooth frizz, and strengthen strands from within, without stripping or residue.
Priced at Rs 1,150 each for 130 ml, the products are available on Tira, Nykaa, and globally via Sephora and [indewild.com](https://www.indewild.com).
“With Indian consumers now benchmarking local brands against global standards, we wanted to go beyond expectation,” said founder and CEO Diipa Büller-Khosla. “This isn’t about proving India belongs in the global beauty conversation, it’s about proving we can lead it.”
Founded in 2021, Inde wild has rapidly scaled from a kitchen-table idea to a projected Rs 100 crore brand by 2025, with investors including Sogal Ventures, True Ventures, and Unilever Ventures. With Sephora retail partnerships across the UK and the brand’s US launch slated for 2026, Indie Wild continues to position Indian beauty at the forefront of global innovation, where ancient ritual meets future-ready science.
Brands
Samsung India mobile chief quits after 18 years
Raju Antony Pullan’s exit leaves a gaping hole at the top as Chinese rivals tighten their grip
GURGAON: Raju Antony Pullan has had enough. The senior vice-president and head of Samsung India’s mobile phone business has put in his papers after 18 years at the Korean giant, a tenure long enough to have watched the company stride to the top of India’s smartphone market and then stumble, badly, as Chinese upstarts muscled in.
Pullan, who ran sales, marketing and every last function of the smartphone business, tendered his resignation on Thursday and is currently serving out his notice period. Samsung has not named a successor. It has a second line of leadership waiting in the wings, Aditya Babbar and Hiren Rathod among them, but no decision has been made on who steps up.
The timing is awkward. Samsung has been haemorrhaging market share to Chinese brands and now clings to a top-two position only in the premium segment, where it scraps it out with Apple. Losing the man who stewarded the mobile business through its best and worst years hardly helps steady the ship.
A company that once owned India’s smartphone market is now fighting to stay relevant in it. Pullan’s departure is less a footnote than a flashing red light.
