ITV News
Indē wild enters US market with Sephora retail partnership
MUMBAI: From Ayurvedic oils to American aisles, Indian beauty is having a global glow up. Beauty brand Indē wild has officially entered the United States market through a retail partnership with global beauty retailer Sephora, marking a significant milestone for the Indian founded brand as it expands into one of the world’s most competitive beauty markets.
The brand debuted on Sephora’s US website on March 3, 2026 and will roll out across 178 select Sephora stores across the United States starting March 13, 2026. The move positions Indē wild as one of the first homegrown Indian beauty brands conceptualised and scaled in India to enter Sephora’s US retail ecosystem.
Founded by entrepreneur and influencer Diipa Büller-Khosla, the brand is built around the philosophy of “Ayurvedistry”, a concept that blends traditional Ayurvedic ingredients with modern cosmetic science.
The US launch will introduce a curated range of skincare and haircare products inspired by Indian beauty rituals. These include the Champi Pre Wash Treatment Hair Oil, Champi Bond Repair Shampoo and Conditioner, Moonlight Scalp Serum, Sunset Restore Bakuchiol Serum, Sunrise Glow 15 percent Vitamin C Complex Serum, Luminary Eye Concentrate and the Dewy Lip Treatment.
While Sephora has previously featured South Asian inspired beauty brands such as Kulfi Beauty, Ranavat and Fable and Mane, indē wild’s entry marks a milestone as one of the first brands rooted directly in traditional Indian beauty rituals and formulations to debut within Sephora’s US retail network.
The expansion also comes amid growing international interest in Ayurvedic beauty. Industry estimates project the global Ayurvedic cosmetics market to grow from 1.83 billion dollars in 2025 to 2.09 billion dollars by the end of 2026, representing a 14.5 percent compound annual growth rate.
“Sephora US marks a defining chapter in indē wild’s evolution from a digitally native community to a global prestige beauty brand,” said Büller-Khosla. “From day one we believed Ayurvedic wisdom and clinical science could coexist in a way that feels both elevated and accessible.”
The US debut builds on the brand’s earlier retail expansion into United Kingdom, where Indē wild launched in Sephora UK in September 2024 and recorded a 677 percent quarter on quarter growth.
Investors are also betting on the brand’s cross market potential. Unilever Ventures partner Rachel Harris noted that the United States and India remain two of the most influential beauty markets globally.
Since launching direct to consumer in 2021, indē wild has built a growing international customer base and reached approximately 12 million dollars in annual recurring revenue in 2025. The company has also secured a 5 million dollar investment led by Unilever Ventures, alongside Sogal Ventures and True Global Ventures, to strengthen its global expansion.
With the Sephora US rollout underway, the brand expects global annual recurring revenue to reach around 20 million dollars by the end of 2026, signalling the increasing global momentum of modern Indian beauty brands.
ITV News
Marico hands Pawan Agrawal charge of international business alongside CFO role
The consumer goods company restructures its global operations, with two regional heads now reporting to Agrawal and losing senior management personnel status from April 1st
MUMBAI: Marico Limited has given its group chief financial officer a bigger brief. The consumer goods company has elevated Pawan Agrawal to the dual role of group CFO and chief executive officer of its international business, effective April 1st, 2026, the company disclosed in an exchange filing on Wednesday.
The expanded mandate puts Agrawal in charge of Marico’s global operations across all markets, adding to his existing oversight of the company’s international business in Southeast Asia and Bangladesh. Two regional heads will now report directly to him: Binjit Kadakapcedlikayal, executive vice president for the Middle East and North Africa, and Ryan Bartram, managing director of Marico South Africa. As a result of the restructuring, both executives will cease to be classified as senior management personnel from April 1st, 2026.
Agrawal is no newcomer to the Marico story. He joined the company in 2004 and has spent over 25 years building expertise across financial planning and analysis, corporate finance, treasury, investor relations, taxation and governance. He has been a central figure in Marico’s push into digital-first brands, with acquisitions including Beardo, Just Herbs, True Elements, Plix, 4700BC and Cosmix all bearing his fingerprints.
Before Marico, Agrawal spent four years at Eveready Industries. A chartered accountant, he holds a B.Com (Hons) degree from St. Xavier’s College, Kolkata, and was named CFO of the Year in the consumer sector at the CII CFO Excellence Awards 2023-24.
Twenty-five years in the making. Marico has clearly decided Agrawal has earned the keys to the world.
