ITV News
Indē wild enters US market with Sephora retail partnership
MUMBAI: From Ayurvedic oils to American aisles, Indian beauty is having a global glow up. Beauty brand Indē wild has officially entered the United States market through a retail partnership with global beauty retailer Sephora, marking a significant milestone for the Indian founded brand as it expands into one of the world’s most competitive beauty markets.
The brand debuted on Sephora’s US website on March 3, 2026 and will roll out across 178 select Sephora stores across the United States starting March 13, 2026. The move positions Indē wild as one of the first homegrown Indian beauty brands conceptualised and scaled in India to enter Sephora’s US retail ecosystem.
Founded by entrepreneur and influencer Diipa Büller-Khosla, the brand is built around the philosophy of “Ayurvedistry”, a concept that blends traditional Ayurvedic ingredients with modern cosmetic science.
The US launch will introduce a curated range of skincare and haircare products inspired by Indian beauty rituals. These include the Champi Pre Wash Treatment Hair Oil, Champi Bond Repair Shampoo and Conditioner, Moonlight Scalp Serum, Sunset Restore Bakuchiol Serum, Sunrise Glow 15 percent Vitamin C Complex Serum, Luminary Eye Concentrate and the Dewy Lip Treatment.
While Sephora has previously featured South Asian inspired beauty brands such as Kulfi Beauty, Ranavat and Fable and Mane, indē wild’s entry marks a milestone as one of the first brands rooted directly in traditional Indian beauty rituals and formulations to debut within Sephora’s US retail network.
The expansion also comes amid growing international interest in Ayurvedic beauty. Industry estimates project the global Ayurvedic cosmetics market to grow from 1.83 billion dollars in 2025 to 2.09 billion dollars by the end of 2026, representing a 14.5 percent compound annual growth rate.
“Sephora US marks a defining chapter in indē wild’s evolution from a digitally native community to a global prestige beauty brand,” said Büller-Khosla. “From day one we believed Ayurvedic wisdom and clinical science could coexist in a way that feels both elevated and accessible.”
The US debut builds on the brand’s earlier retail expansion into United Kingdom, where Indē wild launched in Sephora UK in September 2024 and recorded a 677 percent quarter on quarter growth.
Investors are also betting on the brand’s cross market potential. Unilever Ventures partner Rachel Harris noted that the United States and India remain two of the most influential beauty markets globally.
Since launching direct to consumer in 2021, indē wild has built a growing international customer base and reached approximately 12 million dollars in annual recurring revenue in 2025. The company has also secured a 5 million dollar investment led by Unilever Ventures, alongside Sogal Ventures and True Global Ventures, to strengthen its global expansion.
With the Sephora US rollout underway, the brand expects global annual recurring revenue to reach around 20 million dollars by the end of 2026, signalling the increasing global momentum of modern Indian beauty brands.
ITV News
Deepak Bhojwani exits SonyLIV
Advertising executive closes chapter after working on marquee properties from UEFA Champions League to Kaun Banega Crorepati
MUMBAI: Deepak Bhojwani has moved on from SonyLIV, drawing the curtain on an 18-month run that placed him at the centre of some of India’s most powerful television and streaming properties.
Bhojwani served as manager, content partnerships and ad sales at the streaming platform, where he handled more than 45 key accounts and worked closely with agencies to structure advertising deals and brand integrations across major intellectual properties.
The role brought him into the commercial engine room of premium content—from global sporting events such as the UEFA Champions League and major tennis tournaments to flagship Indian entertainment shows including Kaun Banega Crorepati, MasterChef India and Shark Tank India.
During his tenure, Bhojwani also secured key advertisers across marquee events such as the French Open and the Asia Cup, winning the platform’s quarterly “Customer Champion” recognition for exceeding revenue targets.
Before joining SonyLIV, Bhojwani held senior ad-sales and partnership roles across the digital and sports media ecosystem, including stints at Viacom18 Sports, Airtel Digital, Paytm, and OYO. His career spans more than a decade across category building, strategic partnerships, and B2B account growth.
Bhojwani described the stint as a demanding but formative phase that deepened his understanding of the content ecosystem, particularly the fast-evolving non-fiction and sports landscape.
The next destination remains undisclosed. But in an industry where content, commerce and advertising increasingly collide, the next chapter is unlikely to stay unwritten for long.
