DTH
Q3-2015: Dish Network net income up 34.2%; ARPU up 2.7%; subscriber base down
BENGALURU: Dish Network Corporation reported revenue totalling $3.73 billion for the quarter ending 30 September, 2015 (current quarter, Q3-2015), compared to $3.68 billion for the corresponding period in 2014. Subscriber related revenue increased to $3.7 billion from $3.65 billion in the year-ago period.
Net income attributable to Dish Network totalled $196 million for the current quarter, compared to net income of $146 million from the year-ago quarter. Diluted earnings per share for Q3-2015 were $0.42, compared with $0.31 during Q3-2014.
For Q3-2015 and 9M-2015, Dish has included all of its Sling TV live, linear streaming over-the-top Internet-based television services in the company’s total Pay-TV metrics, including in the Pay-TV subscriber, Pay-TV ARPU and Pay-TV churn rate numbers set forth below. Sling TV subscribers are included net of disconnects.
In the current quarter, Dish activated approximately 751,000 gross new Pay-TV subscribers, compared to approximately 691,000 gross new Pay-TV subscribers in Q3-2015. Net Pay-TV subscribers declined approximately 23,000 in Q3-2015, compared to a loss of approximately 12,000 in the third quarter of 2014.
The company closed Q3-2015 with 13.909 million Pay-TV subscribers, compared to 14.041 million Pay-TV subscribers at the end Q3-2014. Pay-TV ARPU for the third quarter totalled $86.33, compared to the year-ago period’s Pay-TV ARPU of $84.39. Pay-TV subscriber churn rate was 1.86 per cent versus 1.67 per cent Q3-2014.
Dish claims that its added approximately 13,000 net broadband subscribers in the current quarter, bringing its broadband subscriber base to approximately 608,000.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
