DTH
Higher ‘other expense’ pares Dish Network PAT to less than half in Q3-2014
BENGALURU: US pay-TV player Dish Network Corporation (Dish Network) reported net income after taxes of $ 145.52 million ($ 14.552 crore) in Q3-2014, which was less than half the US$ 414.91 million reported during the year ago quarter. Year to date, for 9M-2014, the company’s net income increased by 2.9 per cent to $ 534.76 million from $ 519.45 million in 9M-2013.
Dish Network reported ‘other expense’ of $ 185.39 million in Q3-2014 as compared to the $ 38.93 million in Q3-2013. For 9M-2014, the company reported more than double the other expense at $ 478.13 million as compared to the $ 226.18 million in 9M-2013.
Here are excerpts of the Dish Network’s own review in its press release:
Dish Network reported revenue totalling $ 3.68 billion for the quarter ending 30 September 2014, compared to $ 3.51 billion for the corresponding period in 2013. Subscriber-related revenue increased 5.3 percent to $ 3.65 billion from $3.46 billion in the year-ago period.
Net income attributable to Dish Network totalled $ 146 million for the quarter ending 30 September 2014, compared to net income of $315 million from the year-ago quarter. Diluted earnings per share for the quarter were $0.31, compared with $0.68 during the same period in 2013.
Pay-TV ARPU for the third quarter totalled $ 84.39, compared to the year-ago period’s pay-TV ARPU of $ 80.98. Pay-TV subscriber churn rate increased slightly to 1.67 percent versus 1.66 percent for third quarter 2013.
Total pay-TV customers decreased by approximately 12,000 in the quarter. Dish Network closed the third quarter with 14.041 million pay-TV subscribers, compared to 14.049 million pay-TV subscribers at the end of third quarter 2013. Dish Network activated approximately 691,000 gross new pay-TV subscribers, compared to approximately 734,000 gross new pay-TV subscribers in the prior year’s third quarter.
Dish Network added approximately 28,000 net broadband subscribers in the third quarter, bringing its broadband subscriber base to approximately 553,000. Dish Network added approximately 75,000 net broadband subscribers in the third quarter 2013.
Year-to-Date Review
For the first nine months of 2014, Dish Network’s revenue of $ 10.96 billion increased 5.7 percent, compared to $ 10.37 billion in revenue from the same period last year. Subscriber-related revenue increased 5.7 percent to $10.85 billion in the first nine months of 2014 from $ 10.26 billion from the year-ago period. Year to date, net income attributable to Dish Network totalled $ 535 million compared with $ 519 million during the same period last year. Diluted earnings per share were $ 1.16 for the first nine months of 2014, compared with $ 1.13 during the same period in 2013.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
