DTH
TDSAT adjourns Tata Play–Culver Max dispute to 30 March
Row dates to May 2025 after Tata Play dropped 25 Culver Max channels
NEW DELHI: The long-running broadcast carriage dispute between Tata Play and Culver Max Entertainment was on Friday adjourned to 30 March after proceedings before the Telecom Disputes Settlement and Appellate Tribunal were disrupted by technical difficulties.
The bench, led by chairperson justice Dhirubhai Naranbhai Patel with member Sanjeev Banzal, briefly took up the matter before deferring it. The adjournment was also recorded at the petitioner’s request.
The commercial row dates back to May 2025, when Tata Play dropped 25 Culver Max channels from its direct-to-home packs, citing contractual disagreements. Culver Max alleged the move breached both the interconnection agreement and the regulatory framework laid down by the Telecom Regulatory Authority of India, prompting it to approach the tribunal.
On 21 May, 2025, Culver Max issued a disconnection notice claiming unpaid subscription dues of Rs 128.42 crore for services up to 31 March, 2025. Tata Play disputed the demand, arguing that the dues were contested and that disconnection would violate regulatory norms.
In an interim order on 27 May, 2025, the tribunal stayed the proposed disconnection, subject to Tata Play depositing Rs 40 crore. The amount was paid on 3 June, ensuring continued carriage of the channels. The tribunal later restrained the broadcaster from disrupting services, recording Tata Play’s submission that channels remained available on an a la carte basis and that only bouquet composition had changed.
Culver Max subsequently sought recall of the interim relief, alleging misstatements by the DTH operator. It placed a statement of accounts before the tribunal, pegging total dues at Rs 124.87 crore, including invoices raised up to October 2025, and claimed more than Rs 63 crore remained unpaid even after adjustments.
Tata Play countered that invoices from June to September 2025 had been settled and that October invoices were not yet due under contractual timelines, characterising remaining differences as routine reconciliation issues.
The tribunal has since allowed Culver Max, formerly known as Sony Pictures Networks India, to withdraw its audit petition after placing the subscriber audit report on record, and dismissed the recall plea.
With Friday’s hearing cut short, the dispute over carriage fees, dues and bouquet structuring will now return to the tribunal on 30 March, prolonging one of the sector’s most closely watched broadcaster–DTH stand-offs.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
