DTH
Dish TV unveils two new and exciting Diwali bonanza offers
NEW DELHI: As the country readies to celebrate Diwali, Asia’s largest direct-to-home network Dish TV has announced the launch of two special offers: the first on a Rs 1,500 cash back on purchase of a Dish TV set top box and a Ultimate Combo Offer that will encourage purchase of high definition boxes.
This year, Dish TV will provide whopping a Rs 1,500 cash back on purchase of any Dish TV set top box. This offer is applicable on the purchase of either Standard Definition (SD) or High Definition (HD) boxes. In addition to this offer, Dish TV has also announced the Ultimate Combo Offer that will help consumers earn a free standard definition box with the purchase of every high definition box.
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The Ultimate Combo Offer will also give away a substantial discount on monthly recharge besides the free second set top box. Through this offer, we plan to address the needs of multi television household with this terrific cost effective solution. Customers can avail only one of these offers at a time.
Consumer sentiments are buoyant during the festive season and they tend to splurge more. Keeping in the mind the festive fervor, Dish TV plans to cash in on this opportunity with attractive consumer promotion offer.
On this occasion, Dish TV COO Salil Kapoor said, “Diwali is a very important festival and is celebrated with great fervor and enthusiasm in all parts of the country. Dish TV always strives to introduce innovative offers and schemes for its consumers. It is this customer centric approach that has made us the country’s largest DTH service operator. We, at Dish TV, wanted to further strengthen and reach the core of our Indian audience. We have launched these festive bonanza offers to engage with our customers and deepen our reach even further.”
Both the Diwali bonanza offers will be effective from 18 October. Both these offers will be available in larger cities like Delhi, Mumbai, Kolkata, Madras. Agra, Ahmedabad, Allahabad, Amritsar, Aurangabad, Bangalore, Bhopal, Chandigarh, Coimbatore, Faridabad, Ghaziabad, Howrah, Hyderabad, Indore, Jabalpur, Jaipur, Jodhpur, Kalyan-Dombivli, Kanpur, Lucknow, Ludhiana, Meerut, Mysore, Nagpur, Nasik, Navi Mumbai, Patna, Pimpri- Chinchwad, Pune, Rajkot, Ranchi, Sholapur, Srinagar, Surat, Thane, Vadodara, Varanasi and Visakhapatnam.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
