MUMBAI: Hindi general entertainment channel (GEC) Star Plus continues to rule both the household and individual categories, as per week 20 of TAM TV ratings. ...
MUMBAI: Star India’s Hindi general entertainment channel (GEC) Star Plus continues to dominate the satellite waves. According to Broadcast Audience Research Council (BARC) India’s Week...
MUMBAI: The ongoing season of the Indian Premier League (IPL) saw telecom operator Vodafone Cellular as the top advertised brand on the basis of secondages during...
MUMBAI: Merkle, a technology-enabled, data-driven performance marketing agency, has inked a strategic partnership with Rentrak. Through the partnership, Merkle and Rentrak will combine Merkle’s understanding...
MUMBAI: After 45 matches, an analysis by Television Audience Measurement (TAM) signifies that 182 million unique viewers sampled the eight edition of the Indian Premier League...