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The World Cup-winning cricket captain crosses over from the pitch to the screen in what Sony Pictures Networks India is calling the year's biggest entertainment launch
Connected TV is the surprise story of the season as the tournament cements its position as the biggest live sports event in India
Former Zee Entertainment Middle East boss takes the crease as SSF eyes global expansion
Forty-eight teams, six billion viewers and two exabytes of data: football's grandest tournament is about to become the world's largest real-time experiment in AI, streaming and...
Ecom tops CTV with 11 per cent share, mouth fresheners lead TV at 14 per cent
