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Google powers surge as e-com & fresheners dominate; 9 new categories, 45 brands join IPL fray vs 2025
Led brand, content and revenue innovation across media, sports and entertainment.
Fantasy, gamification and data-led journeys drive deeper fan participation.
Premium exterior cladding brand strengthens its cricket association strategy with third IPL tie-up.
Insurer joins hands with popular franchise to strengthen regional connect, especially in eastern India.
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