Rajaraman Sundaram says Sony Pictures Networks India will invest heavily in the Tamil market, prioritising family-inclusive entertainment, cross-platform distribution and deeper advertiser integrations over short-term market...
The company, which has also secured permission for a new Hindi channel, Mango TV, says it is keeping its investment in traditional television prudent.
Makers say authenticity, casting and fast paced formats are reshaping reality TV
JioStar executive cites 40 plus shows, 17 upcoming titles and 460 billion minutes watched
The show’s journey sparks a wider conversation on self-worth, money and agency
