From cinemas and pubs to airports and college campuses, Zee wants football's biggest tournament to be impossible to miss across India
A stagnant television market is getting a timely boost from football fever, with West Bengal and Kerala leading the charge and Adidas merchandise flying off the...
Six billion viewers, 16 venues and one very ambitious control room in Dallas.
India's television sector is splitting in two: news networks begging for data while a savvy entertainment giant snaps up the World Cup on the cheap
Series to air live on Unite8 Sports channels in July 2026.
