Vimal Elaichi, Sony Bravia and Nirma Advance partner with Sony Liv show.
Maruti Suzuki leads lineup as Colors reality show secures strongest pre-launch backing.
Platform active in 122 plus markets attracts bids from firms across Singapore, US and Australia.
Deal adds SDK, publisher integrations and AdColony brand to Affle's global adtech stack.
Broadcaster targets 10 per cent savings as restructuring could affect 2,000 roles.
