GECs
ZEE5 Global and EGYPTAIR team up for first international brand integration
Airline joins hands with ‘Maa Hai Na’ as winner takes home business class trip to Cairo
MUMBAI: Talk about taking brand partnerships to new heights. ZEE5 Global has joined hands with EGYPTAIR for what the platform describes as its first international client integration, bringing together entertainment, travel and family bonding through its original reality series Maa Hai Na.
As part of the collaboration, EGYPTAIR came on board as the official travel partner for the family reality and cooking show, hosted by Shilpa Shetty. The winning pair received two business class return tickets to Cairo, sponsored by the airline.
Maa Hai Na celebrates the unique relationship between Gen Z personalities and their mothers through light-hearted cooking challenges, heartfelt conversations and emotional moments, making the travel reward a fitting finale for the show’s winning duo.
Announcing the collaboration on LinkedIn, Zee Entertainment Enterprises Limited business head and executive vice president Vikas Sachdeva highlighted the significance of the partnership.
“We recently partnered with EGYPTAIR on ZEE5’s Maa Hai Na show where the winner received two Business Class return tickets to Cairo, sponsored by EgyptAir. A first-of-its-kind integration with an international client,” Zee Entertainment Enterprises Limited business head and executive vice president Vikas Sachdeva said.
He also thanked the teams at Zee International and EGYPTAIR for bringing the collaboration to life, adding that he looks forward to more such innovative partnerships in the future.
The collaboration underscores Zee International’s growing focus on integrating global brands into its original content, while offering advertisers new ways to connect with audiences through entertainment-led storytelling. For EGYPTAIR, the association provides an opportunity to engage Indian viewers through a family-centric programme with a travel-inspired reward at its heart.
