MAM
Luxor launches Excel 100 Permanent Marker
BANGALORE: Luxor Writing Instruments Pvt. Ltd. (LWIPL) has introduced the new range of EXCEL 100 Permanent Markers. The new brand comes at a suggested retail price of Rs. 20.
The company in an official release claims that the newly launched Excel 100 Permanent Marker has features like a dry safe ink which can write smoothly and without drying, even if the marker is left uncapped for 24 – 36 hours.
The new Excel 100 Permanent Marker is well suited for virtually every project when permanence and color are important. The permanent ink that is fade and water resistant, enable the Makers to write on diverse materials like wood, metal, glass, plastic, card, paper, rubber, OHP Films, fabric, X-rays, CD’s etc. Not only does this Excel 100 Permanent Marker reinforced clip prevents loss, it has a spectrum of colors too, the release adds.
LWIPL Vice-President Pooja Jain said, “The new Excel 100 Permanent Marker, the latest addition to the Luxor portfolio of markers, with its superior features, reiterates the company’s commitment of providing the best at the most affordable prices. Anyone who uses Luxor products quickly feels the quality difference of these markers.”
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
