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MUMBAI: ‘Alpha Features’, the latest ad revenue generation strategy announced by the Alpha Group of channels plans to do away with the myth that TV advertising...
MUMBAI: When it comes to accessing information about a product or service, it is the television young Indians tune in to. Findings of a study done...
MUMBAI: Sheryl Fenn has been appointed to the new BBC Worldwide role of head of marketing, publishing and licensing, Australia, New Zealand and Japan. She is...
BANGALORE: The 18 billion Maa Group accred itself with another unique company that marks itself as the first ever advertising BPO, I-MAA. In a bid to...
MUMBAI: History Channel’s Secret Agents, which delivers stories of espionage, has tied up with Contests2win.com to devise a unique and interactive web based spy game for...
