MAM
History picks Contest2win for ‘Secret Agents’
MUMBAI: History Channel’s Secret Agents, which delivers stories of espionage, has tied up with Contests2win.com to devise a unique and interactive web based spy game for the programme. The series airs at 11 pm every weekday.
The winner would win an all-expenses paid trip to the Spy Museum in Washington DC. Refer to the link for the web based Spy Game: http://server1.c2w.com/docs/historychannel/thespygame/
The web game is based on four missions inspired by four real incidents. It is spread across four weeks with one mission per week. True to the way of spies, each mission is complete with wrong clues, misdirections, clue-gathering and even betrayal. While navigation through the game is simple enough, scoring varies depending on how quickly one takes the right route.
“We have been seeing a sharp increase in the young audience coming to the channel. A program like ‘Secret Agents’ has the same appeal as any thrilling spy movie, probably even more because the episodes are all real stories,” notes History Channel VP marketing Charath Narsimhan.
“Considering the target audience and the programme content, a web game was a perfect medium to let the users have a taste of what really happened in some world famous spying operations,” adds Narsimhan.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
