MAM
MAA group establishes its first ever independent BPO
BANGALORE: The 18 billion Maa Group accred itself with another unique company that marks itself as the first ever advertising BPO, I-MAA. In a bid to expand their creative operations, I-MAA has launched itself in the international market. Comprising two divisions – creative and e-publishing, the company is looking at uncovering a strategic domain never crossed before.
The creative department fabricates logos, flash websites, leaflets, brochures, advertisements and designs. Their client base ranges from entrepreneurs to restaurants and consumer goods to durable and luxury goods.
The e-publishing department includes digitizing and conversion of print material into 16 kinds of different e-formats. It caters to the conversion of books, book covers, magazines, catalogues and university prospectus into formats like TIF and HTML.
A pioneer in integrated communications, the MAA Group already has all facets of the communications domain under its gamut viz. Draft Worldwide for Direct Marketing, Corporate Voice Weber Shandwick for Public Relations, RAMMS for Retail Solutions, Odyssey Video for TV & Motion pictures, Sirius Interactive for Web Solutions, Sirius Communications for Below-the-Line. Hence, a foray into advertisement BPO is but a natural extension of its strategic focus.
I-MAA has been promoting its services through a multitude of means like networking and the Internet.
Entering their second year in the business, I-MAA has enlarged their base by increasing clients in the US, Europe and UK. MAA Group Chairman Bunty Peerbhoy said, “The commencement of this operation was an experiment and we did not want to disclose our newly found market until we crossed some milestones. Now that we have fairly increased our foundation and number of clients, we have a strong premonition that this process has a definite future and is here to stay.”
The MAA Group has been known to constantly evolve in the field of communications; now focussing on the small and medium-scaled businesses abroad, thus increasing I-MAA’s margin.
One of the major advantages of this BPO is that there are no market surveys required to understand the grounds of advertisements abroad.
Clients are often very specific in their brief of their requirements.
Due to the time gap between I-MAA and its buyers, clients send their briefs at night to wake up and find outputs to their given briefing. Their most challenging task is to convert a written brief to a thought form that conveys the client’s idea. After that it is the effort of the creative team to design an advertisement closely connected with the prospective client’s needs.
As Peerbhoy says, “This is an untapped market, which we foresaw as a great opportunity for the outsourcing of a service sector without manpower immigration. The outsourcing of creative jobs is unheard of but is bound to catch up soon with the market terrains.”
MAM
Gurpreet Singh named President of DishTV Alumni Network
Former Dish TV executive to lead community building and collaboration.
MUMBAI: Back to the dish, but this time it’s about connections, not channels Gurpreet Singh is returning to familiar territory with a new mandate that swaps subscribers for relationships. Singh has been appointed President of the DishTV Alumni Network, a move aimed at strengthening ties among former employees and building a more engaged professional community around the Dish TV ecosystem. The initiative reflects a growing trend among large organisations to formalise alumni networks as platforms for collaboration, mentorship and business opportunities.
The appointment draws on Singh’s deep-rooted history with Dish TV, where he held multiple leadership roles over nearly a decade. As National Business Head between June 2019 and September 2020, he oversaw profit and loss as well as operations, managing revenues of Rs 6,000 crore and leading a team of around 1,250 employees across the country. His tenure included working alongside two regional business heads and 16 circle heads, underscoring the scale of operations he handled.
Prior to that, Singh served as Executive Vice President and National Head for Sales and Revenue from 2016 to 2019, and earlier as Senior Vice President and National Head for Sales and Revenue. He also briefly led international operations as Country Head for Sri Lanka, further expanding his exposure across markets.
His broader career spans leadership roles across telecom and consumer businesses, including a stint as Chief Operating Officer at Bharti Airtel’s Malawi operations, senior leadership roles at Reliance Communications, and earlier positions at Hindustan Sanitaryware and Kodak India, where he spent over a decade.
In his new role, Singh is expected to focus on reconnecting former employees, fostering collaboration, and building a structured alumni ecosystem that leverages shared experience and industry networks. As companies increasingly recognise the long-term value of their extended workforce, the DishTV Alumni Network appears set to turn nostalgia into a strategic asset, one connection at a time.
