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MUMBAI: England soccer captain David Beckham has signed a three-year marketing agreement to promote Gillette razors and blades. Beckham will be featured in Gillette’s worldwide consumer...
NEW YORK: DoubleClick has announced results of its Q1 2003 Ad Serving Trend Report based on more than 136 billion ads from thousands of clients. The...
MUMBAI: In a bid to strengthen its ties with the fast food Indian fan McDonald’s India has launched a Music Meal campaign. This is being done...
MUMBAI: Drinks firm Diageo has joined hands with the International Cricket Council (ICC). It has agreed a multi-brand, multi-region sponsorship for its Johnnie Walker and Red...
NEW YORK: It will tower above them all by being the world’s largest media services company! WPP Group has created a new parent company called GroupM...
