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MUMBAI: WPP Media worldwide head of consumer insights Sheila Byfield emphasised that media research has also changed with more emphasis on ROI (return on investment). There...
MUMBAI: “Instead of hunting consumers with advertising like a shark, it would be better if brands involved consumers through communication. The consumer should be involved with...
MUMBAI: News broadcaster CNN’s online broadband video has attracted more than four million page views in Asia since its launch. This has prompted IBM to continue...
BANGALORE: The Jury of the “International Engine of the Year” award have chosen the 1.3 turbo diesel engine, a product of Fiat and GM, as the...
MUMBAI: Indian movie VCD and DVD distributor Ultra Movie Channel Ltd has tied up with Germany’s Kiddinx Merchandising GmbH to market Benjamin, the friendly elephant, in...
