MAM
Fiat & GM bag ‘Engine of the Year 2005’ award for 1.3 diesel engine
BANGALORE: The Jury of the “International Engine of the Year” award have chosen the 1.3 turbo diesel engine, a product of Fiat and GM, as the “Engine of the Year 2005” in the 1 to 1.4 litres category.
The Fiat-GM 1.3 diesel engine has preceded in the order with: the 1.3 IMA of Honda, the 1.4 diesel of Peugeot-Citroen / Ford, the 1.4 FSI of Volkswagen, the 1.4 diesel of Toyota and the 1.3 of Daihatsu, informed an official release.
The jury of the “International Engine of the Year” award, which composes of 56 of the most influential journalists of the automotive sector from 26 countries all over the world, who have evaluated every engine in production, which have been installed in the cars that sells in more than one country. The list usually includes at least 60 new engines introduced in the market in the last 13 months.
Made in Poland, the 1.3 diesel Common Rail, makes use of the “Multijet” technology, which has been developed in the Fiat Research Centre. “Multijet” utilizes the electronic control to subdivide the principal injection into final small multiple injections (jets) to obtain a more homogenous combustion, reduced emission and more power output, the release added.
The reduced weight is another point in favor of this propeller of 70 Cv and 170 Nm. In addition, it is also compact, a characteristic, which allows it to be installed in a wide range of vehicles.
On receiving the award in Stoccarda (Germany), chief product engineering of Fiat Powertrain Italy Paolo Ferrero said, “With a production in 2004 of 405,000 units, the 1.3 engine represents a new chapter in the diesel technology affirms Fiat. Like the Fiat Croma 1.9 TDI, which was launched, in 1988, the first automobile series in the world and being adopted by a direct injection diesel propeller.”
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
