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MUMBAI: The world‘s second-largest consumer-goods company should try to acquire Colgate-Palmolive Co, if it wants to increase sales growth in emerging markets and enlarge its personal-care...
MUMBAI: India‘s burgeoning youth population is the core attraction of every marketer. And reshaping the marketing industry is the fact that 65 per cent of the...
NEW DELHI: Bajaj Allianz is one of the few major advertisers on television which has refrained from using a brand ambassador, because it feels the basic...
NEW DELHI: Hyundai expects to spend around Rs 2 billion over the next five years on promoting cricket, which works out to around 25 to 30...
MUMBAI: Catching the signals of a strong rebound in the Indian economy, Sun TV Network has decided to increase its advertising rates just five quarters after...
