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MUMBAI: The cricket fan base in India is very homogeneous, making it easier for advertisers to address a mass nationwide reach. There is another deeper benefit...
MUMBAI: The importance of �earned’ media as a form of engaging with consumers has increased significantly in recent years, with word of mouth and online consumer...
MUMBAI: Grey India has brought in a series of changes in its creative leadership team. Vishnu Srivatsav will move to Mumbai and serve as executive creative...
MUMBAI: Big Live, the intellectual property division of Reliance Broadcast Network, has partenered with FMCG major Marico for executing an outreach programme called Nihar Sundar Saksham...
MUMBAI: Lintas Media Group has won the media mandate for OCL and Eden City. OCL is the flagship company of Dalmia Group and manufacturers Konark Cement...
