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MUMBAI: Sony Handycam has launched a new television commercial, ‘Shoot, Project, Smile‘, conceptualised and executed by Hakuhodo Percept. The commercial focuses on the new projector series...
MUMBAI: General Electric Company has launched its ad campaign in India with ‘GE Works‘ as the theme. ‘GE Works‘ is the company‘s latest global advertising campaign...
MUMBAI: The cricket fan base in India is very homogeneous, making it easier for advertisers to address a mass nationwide reach. There is another deeper benefit...
MUMBAI: The importance of �earned’ media as a form of engaging with consumers has increased significantly in recent years, with word of mouth and online consumer...
MUMBAI: Grey India has brought in a series of changes in its creative leadership team. Vishnu Srivatsav will move to Mumbai and serve as executive creative...
