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MUMBAI: The viewership of the Indian Premier League has stabilised after going through a ‘level shift‘ or sudden drop in viewership, according to an analytical report...
MUMBAI: DDB MudraMax has won the digital duties for Hitachi Home and Life Solutions (HHLI) and Huawei. The incumbent agency for HHLI is Dentsu Digital while...
MUMBAI: Four of DDB Mudra Delhi‘s senior officials have decided to move on. DDB Mudra North and East ECD Nirmal Pulickal, VP Gopal Krishnan, VP Gaurav...
MUMBAI: After the exit of Star, Media Content and Communcations Services (MCCS) has rebranded its bouquet of channels with ABP as the mother brand. MCCS said...
MUMBAI: For India‘s youth marketers, there are three important characteristics that they need to keep in mind before tapping into this segment. The youth function as...
