MAM
Hakuhodo Percept rolls out its first campaign for Sony Handycam
MUMBAI: Sony Handycam has launched a new television commercial, ‘Shoot, Project, Smile‘, conceptualised and executed by Hakuhodo Percept.
The commercial focuses on the new projector series where one can share what has been captured instantly. The commercial moved on from simply reliving memories to instant sharing.
Hakuhodo Percept ED Elvis Sequeira said, “This is Hakuhodo‘s first campaign after getting Sony on board. And it carries forward our key strength of creating ideas that are real, memorable and touch the consumer.”
“Our focus is on the young parents going on holidays with their families. And hence it was important that we made an emotional connect with them while clearly demonstrating the benefit. Kids love animals. And given a choice, they would spend the entire time playing with them and never let them go,” he added.
The in-built projector has powerful sound and display size of up to 100 (254cm). One doesn‘t need to plug in the andycam to the television or laptop anymore.
Sony India head – marketing communication Ryusuke Fukushima said,?The brief was to highlight this innovation in the category, and this film does full justice to it. We are also planning a 360 degree campaign including TVC, print, and shop-front activities.”
The ad film has been shot by Danish filmmaker Ivo ostertman from Fleet Productions.
It captures a little boy interacting with various animals at a zoo, while his parents shoot him with their Handycam. The kid gets unhappy when the time to leave comes. His mother, with the help of Handycam‘s ‘instant sharing‘ feature, projects the child‘s moments with the animals on the roof of the car and then on their bedroom ceiling making him relive the entire experience, instantaneously.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
