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MUMBAI: The drop in IPL ratings and inability to protect advertising rates has put Multi Screen Media (MSM), the broadcast rights holder, under pressure to take...
MUMBAI: Broadcasters need to value airtime in order to maximise their resources, James and Wilkinson Media co-founders Alan James and Jo Wilkinson said at PromaxBDA 2012....
MUMBAI: Starcom MediaVest Group’s Ritesh Singh, who was business head-India for SMG Digital, has put in his papers. Singh has been responsible for the growth of...
MUMBAI: Strategising isn‘t easy in the media play as the environment has become increasingly dynamic with multiple platforms available, audiences getting more fragmented and plethora of...
MUMBAI: Star India’s gamble of ceasing non-performing second rung Hindi general entertainment channel Star One and starting afresh with a channel sans Star branding is paying...
