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MUMBAI: Britannia Industries (BIL) has spiked its spend on advertising and promotions in the fiscal ended 31 March by 26.07 per cent. On a consolidated basis,...
Mumbai: Ormax Media, the media research and consulting firm, has conducted a recall study on celebrity-brand association. As per the study, Bollywood actress Katrina Kaif is...
MUMBAI: Euro RSCG 4D Matrix, an integrated digital marketing agency, has been awarded the digital duties of Parry Nutraceuticals, a division of E.I.D. Parry (I) Ltd...
MUMBAI: Online portal Oneindia.in has signed up mobile ad optimisation service provider AdIQuity Plus to monetise and manage its global mobile inventory. Oneindia.in has mobile properties...
MUMBAI: Lowe Lintas & Partners has bagged the creative duties of Essar Steel on the back of a multi-agency pitch. The account will be handled out...
