MUMBAI: Eureka Forbes is giving its home hygiene mission a celebrity boost. The health and hygiene brand has signed Hindi cinema star Shraddha Kapoor as the...
MUMBAI: Essencemediacom India just pulled off a pitch win that’s revving up the media world. The GroupM-backed agency clinched the consolidated media mandate for Hero MotoCorp,...
MUMBAI: With algorithms in one hand and ambition in the other, Xley has mapped out a plan to redefine influencer marketing globally. The AI- and ML-driven...
MUMBAI: India’s creaky public bus system is getting a long-overdue upgrade—and this time, it’s private players taking the wheel. Cityflo’s parent company, Komorebi Tech Solutions, has...
MUMBAI: OPG Mobility, formerly known as Okaya EV, has hit the accelerator on leadership expansion with three heavyweight appointments aimed at supercharging its presence across the...