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Star Plus has always been known for marketing innovations. Recently, it agreed to get involved in a contest – sponsored by Samsung India – during its...
Pitch – a process, during which an agency approaches a client with the intention of acquiring his business, usually marked by ‘environmentally friendly activities‘ like recycling...
MUMBAI: After his three-year stint with SAB TV as V-P Marketing, Sandeep Singh today joined the Atul Saraf promoted Live Satellite Media (I) Pvt Ltd (LSM),...
By VINAY KANCHAN “Ram Shankar… where in the @#$%ing hell is my job status for the week?” These seemingly innocent words snapped the young man from...
MUMBAI: Media scrips continued their downslide four days after the announcement of the annual budget 2003-04. Media analysts have already indicated that the budget was negative...
