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MUMBAI: Events like the ongoing Cricket World Cup 2015 are becoming opportunities for brands to leverage the euphoria generated by cricket crazy fans. A lot of these...
MUMBAI: Publicis Groupe has acquired Expicient, one of the leading global omni-channel services firm with significant expertise in inventory and order management systems (OMS). This...
MUMBAI: Minority has appointed Rohit Malkani as its new chief creative officer. Malkani’s focus will be on shaping the creative culture of the agency and spearheading the...
MUMBAI: WPP has agreed to acquire a minority stake in FlowNetwork. FlowNetwork is a new, Swedish, over-the-top television service, delivering its programmes via the internet, which supplies...
MUMBAI: Technology today has an overbearing effect on consumers wherein the choices are innumerable. This sea of choices translates into a highly competitive landscape. Consumers are willing...
