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MUMBAI: ZenithOptimedia has won the media planning and buying mandate of television shopping channel HomeShop18. ZenithOptimedia will focus on maximising the channel’s presence in the emerging...
MUMBAI: Indian digital payments platform FreeCharge has launched its new brand campaign called ‘#ReverseTheCharge, which reinforces the brand’s connect with youth. The new campaign explores the...
MUMBAI: Dentsu Aegis’ digital agency Dentsu Webchutney, has appointed Gaurav Soi to head its new business operations, nationally as executive vice president (EVP). Soi will report...
MUMBAI: STW Group, Australasia’s marketing content and communications services group, comprising over 75 operating companies, is all set to merge with WPP’s Australian and New Zealand...
MUMBAI: FoxyMoron has roped in Praveen Sathaye to spearhead its Gurgaon office to strengthen the existing client roster and driving the agency’s growth plans for the...
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