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By VINAY KANCHAN Focus group – a research tool, largely inspired by the methodology used to resolve the Middle East crises… with the same success rate....
Pitch – a process, during which an agency approaches a client with the intention of acquiring his business, usually marked by ‘environmentally friendly activities‘ like recycling...
By VINAY KANCHAN “Ram Shankar… where in the @#$%ing hell is my job status for the week?” These seemingly innocent words snapped the young man from...
Black and white ads, in this age of digitally created colours, which endeared themselves to all and sundry; better still won creative awards for excellence! Apocalypso...
Channels and ad agencies feel the heat as NGOs and the government wake up to discriminatory fairness product ads Fairness products may have just lost shade...
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