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MUMBAI: Each day an American spends 11.7 hours on the media, on an average. While the “least media-active person” spent 5.25 hours a day with the...
MUMBAI: Cricket Australia (CA) has lost its battle to retain a long-term corporate backer as a team sponsor for the World Cup. Despite CA’s drawn-out fight...
MUMBAI: The Ogilvy Group has announced the formation of OgilvyAction to provide a full range of brand activation services globally. In North America, OgilvyAction will be...
MUMBAI: Two-wheeler manufacturer TVS Motor Company, today announced its decision to continue with Universal McCann as its Agency of Record. The decision comes post a three-agency...
LONDON: Most of the UK consumers would be unwilling to give up television – the most preferred news and entertainment medium in the country. These are...
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