MAM
Market Research Society of India to target non-users of research
MUMBAI: Market Research Society of India (MRSI) president B V Pradeep has said that the non-users of market research as a segment should be explored to broaden the market. Opening the organisation’s16th annual seminar in Mumbai, he also elaborated on the needs to convince current and potential users of market research.
“The Market Research Society of India is on the forefront of growing the market research industry in India. We need to convince current and potential users of market research to more extensively deploy & integrate research into their decision processes. We also need to convert non-users of research,” he said.
The key note address was delivered by Mahindra Renault EVP, M&M & MD Rajesh Jejurikar, who stressed on adopting non-traditional ways of understanding customers. “Observing customers while they use or buy products can be very insightful” he said “At M&M, we look at the customer as our guest. Market research needs to identify new ways and means of understanding customers better,” Jejurikar said.
A total of nine papers were presented through out the day. The topics ranged from “A cultural understanding of South India” to “Understanding the home delivery channel”, states an official release.
The first day’s program was concluded with a panel discussion between leading research and marketing professionals. IMRB International president Thomas Puliyel, head of Phillips India entertainment business Shivkumar, TNS director Paul Abraham and Diageo marketing-in-charge Santosh Kanekar were the panelists.
The discussion was focused on making market research work better by going beyond the obvious. A need to establish a strong thought leadership was expressed. The panelists agreed on the necessity to add more value to research solutions. Interestingly, there was also an agreement on the need to charge more for the additional value delivered, the release adds.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
