MUMBAI: NBC Universal and Volkswagen have entered a multi-year global marketing alliance. As part of the partnership, Universal will incorporate Volkswagen’s products and brand, in...
MUMBAI: Hit Entertainment, producer of Bob The Builder- the animated show has launched its licensing business in India in conjunction with Licensing Plus (India) Pvt Ltd,...
MUMBAI: One advertising method that is growing in the US is that of product placement in both film and television. How effective is it? That is...
BANGALORE: Fortune Brands, a US $7 billion global liquor company, has completed the transaction for the acquisition of more than 20 spirits and wine brands that...
MUMBAI: Sam Balsara’s Madison is on a roll. After pocketing a gaggle of accounts and being ranked as among the top media agencies in the country,...