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MUMBAI: In order to meet patients’ and physicians’ needs for health information efficiently, pharmaceutical major Pfizer Inc is planning to change its direct-to-consumer (DTC) advertising of...
MUMBAI: Ogilvy & Mather India has signed an agreement with Pakistan’s Interflow Communications that will help the latter in offering its clients in Pakistan the expertise...
MUMBAI: This is an initiative that seeks to extend a cult television and film brand to the mobile. Sona Mobile and Nickelodeon and Viacom Consumer Products...
MUMBAI: Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation, has decided to move away from its 43-year long creative agency Ogilvy &...
MUMBAI: Radio City 91 FM has shown a robust growth in listenership in Delhi. Quoting the latest NRS findings, the radio station said it has seen...
