MAM
Deepak Shah is Everest Spices’ advertising and marketing communications head
MUMBAI: Branded spices manufacturer Everest Spices has appointed Deepak Shah as the controller – advertising and marketing communications.
He will be in charge of advertising, branding, promotions and media buying activities.
Shah has over 20 years experience in India, Sri Lanka and Singapore. He has served in senior positions at ad agencies, including Mudra, HTA (JWT) and da Cunha Communications as branch manager, associate account director and director respectively.
He recently returned from Singapore where he was a partner in a brand communications consulting firm: BrandStorm.
As a client, he was Raymond director – advertising. He headed the advertising, media buying, public relations and other marketing communications activities.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
