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MUMBAI: Ambience Publicis has roped in Anirban Mukherjee as vice president, planning. Currently, Mukherjee heads planning at McCann Erickson. Chief strategy officer Partha Sinha, “At Publicis...
MUMBAI: Pix, the movie channel from the Sony stable, has finally got up and running in the city of Bangalore following distribution conflicts which were in...
MUMBAI: Pester power is on the rise. Even Cartoon Network, the channel that commissioned NFO to study brat power of persuasion on the purchasing power of...
MUMBAI: Reliance Infocomm will premiere its new commercial featuring Virender Sehwag during the cricket World Cup telecast on DD today when India commences its battle. A...
NEW YORK: The American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), and the Direct Marketing Association (The DMA) have issued an open...
