MAM
Mudra bags creative duties of Maharashtra Tourism Development Corporation
MUMBAI: Mudra Mumbai has been appointed to manage the brand building activity of Maharashtra Tourism Development Corporation (MTDC).
In an endeavour to exploit Maharashtra’s diversity, MTDC is planning a
public awareness programme to create awareness about the tourism products in Maharashtra.
Mudra managing director and CEO Madhukar Kamath said, “We are very pleased that Maharashtra Tourism Development Corporation has chosen to partner with us for their brand building exercise. We will work alongside MTDC to combine our expertise in building a brand to spearhead a multi- layered initiative to promote tourism in Maharashtra. This is a showcase account, it is a win we are all very excited about.”
Mudra Mumbai president Jude Fernandes said, “We are absolutely delighted with the MTDC win. Our job will be to build a strong presence for the brand in India. We went through a very comprehensive pitch process; eventually the advertising business was awarded to Mudra .The agency has already been briefed to work on the new campaign. The principal challenge on the account is to enable Maharashtra Tourism Development Corporation attract a sufficient tourist base. It’s a challenge that I’m looking forward to.”
Over 15 agencies were in the fray and the selection process included showcasing relevant experience, competencies and credentials, followed by a strategy and creative presentation for the brand.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
