MAM
Zee Sports signs on Alchemist as Federation Cup 2005 sponsor
MUMBAI: Zee Sports has signed up Alchemist as the title sponsor for the 27th edition of Federation Cup.
The Federation Cup will be called Alchemist Federation Cup, wherein Zee Sports will be airing all the 16 matches live.
Zee Sports business head Himanshu Mody said, “We are proud to be associated with Alchemist, one of the fastest growing conglomerate, for the 27th edition of Federation Cup. Zee Sports has put in lot of hard
work to present the league in a viewer friendly format at viewer friendly times with in depth analysis. We are sure that all this will bring lot of value to the advertisers.”
Alchemist managing director K D Singh said, “We are proud to be associated with Indian Football and the first national club tournament of the season. Domestic football has long been a passion with the masses and through our sponsorship we would like to touch every Indian.”
Zee Sports has undertaken a multi media marketing and promotional campaign across the country to popularise the football among the masses. As part of the campaign several below the line (BTL) activities including road shows, pub screening, football kiosks etc are being undertaken in numerous cities to popularise football.
To promote the Federation Cup, a special section on Indian football has been created on Zee Sports website www.zeesports.co.in. This section provides soccer fans with the latest team news, match scores, statistics and player profiles, as well as exclusive player interviews and photo galleries. There will be interactive sections, which will include chat rooms, video clips of matches, online games, wallpapers and ring tones.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
