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MUMBAI: Max New York Life, in partnership with Ogilvy & Mather, has announced the brand positioning for Max Vijay, its new offering for the underserved masses....
MUMBAI: Internet giant Yahoo! is investing $100 million in its biggest marketing campaign that looks at re-establishing the brand‘s lost identity amongst public. Playing on the...
MUMBAI: FMCG major Hindustan Unilever (HUL) is hosting an advertising roadblock across 25 Zee Network channels that will bring in an advertising premium for the broadcaster....
MUMBAI: Dentsu India has roped in Rajat Sethi as Dentsu Marcom managing director. He will be working closely with Dentsu India president Rajesh Aggarwal. Sethi‘s mandate...
MUMBAI: Mahindra & Mahindra‘s Andre Purushottam has taken over from TV Today CEO G Krishnan as Media Research Users Council (MRUC) chairman. Prior to this, The...
