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Programmatic leader teams up with measurement platform to link media spend to real brand impact.
The car-finance arm of Kotak Mahindra Bank lines up a new chief and raises its borrowing limit
Colourful, region-inspired momos turn match-time snacking into fan play
Data-led guide shows multi-screen, sponsorship strategies drive higher impact
Fan-first campaign brings city pride, merch and match-day culture into focus
