MUMBAI: Samsung Ads, in partnership with Kantar, has unveiled a revealing new white paper titled ‘Beyond Awareness’, which lays bare the rising clout of Connected TV...
MUMBAI: For Russhabh Thakkar, founder and CEO of Frodoh, held a curiosity back in time about where technology intersects with media CTV, DOOH, and the systems...
MUMBAI: Who needs a crystal ball when your ads can now predict, create and convert, all thanks to AI? At its annual Google Marketing Live event,...
MUMBAI: Ram Madhvani, the maverick behind Neerja and Aarya, is swapping film reels for headsets with the launch of Equinox Virtual — India’s first AI-powered spiritual...
MUMBAI: In a world obsessed with big wins, Maaza just hit refresh by bottling up life’s tiniest triumphs with a mango twist. Maaza, Coca-Cola India’s beloved...