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Agreement worth up to $50 million annually covers WSJ, New York Post and UK titles.
World's most-followed leader adds to 100M Instagram milestone last month.
Frankel replaces Simon Milner after 14 years at Meta
Regulator sharpens digital watch as retail investors face options losses
Whitepaper shows 77 per cent of purchases influenced by social media and shoppers spend 2.5 times more across channels
