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Cadbury deploys 472 creators for 15.6M views, Hershey’s and Galaxy trail far behind.
Agreement worth up to $50 million annually covers WSJ, New York Post and UK titles.
World's most-followed leader adds to 100M Instagram milestone last month.
Frankel replaces Simon Milner after 14 years at Meta
Regulator sharpens digital watch as retail investors face options losses
