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New connected TV format and pause ads push viewers towards longer ad breaks
Free streamer doubles down on originals, reality and microdramas as it courts 250m monthly viewers
The label deepens its bet on artist-led music with a non-film deal with Adnan Sami and a new partnership with pop producer QARAN
OTT aggregator now available on Hisense, Toshiba and partner TVs
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
