Analysis of 100-plus brand-lift studies finds gains in awareness, favourability and purchase intent across four sectors
The two-year deal retains HBO Max on Movistar Plus and adds local series, Warner Bros films and select TV channels
Eligible creators can link YouTube, Instagram, X and TikTok accounts and manage up to 10 profiles through one Google account
Starring Nyrraa M Banerji and Jai Talwar, the six-episode series explores unconventional bonds
Five-day celebration brings live concerts, Dandiya nights, Durga Puja, food and shopping to the capital